Commercial

Alice Serpau

Conceptual and Integrated Creative, 50% of the time elaborating creative concepts and the other 50% executing them across all various possible medium.

Naturally curious, passionate and enthusiastic, constantly looking for the next challenge and for having a chance to imagine, create, innovate.

I like to tell visual stories able to entertain and emotionally connect people, and I am always looking for mastering new, engaging ways to do it.

FEATURED

'Five Stories Project'

We empathize with characters because they are driven by the same things that drive us

Client: CMME, London. Art Direction and Design

CMME offers mortgages to indipendent professionals. They briefed me to enhance quality and consistency integrating their new visual identity with new contents during their rebranding...

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Client: OHSOMM, London. Art Direction and Illustration

Special Edition Wedding Label for Ohsomm

Interactive Advertising. Concept and design for FCUK

Interactive Ad for Gatwick. 'Arrive Hungry', Concept and design

Brief: To invite travellers to come earlier to the airport trying the huge variety of restaurants and shops.

Concept: (previous Gatwick campaign: a big screen in the airport shows a message: 'Try to ignore that croissant' on a pink background on the top of a little bakery). An interactive version of the same concept invites the user to tap the screen and - when the level of attention is maximum because in tapping the user expects that something happens- a croissant grows bigger and bigger.

On the left, a funnier variation informs about the consequences of travelling with an empty belly.

Concept and design for Interactive Advertising. By dragging fruits and Absolut the user discovers the combination of ingredients of different cocktails. In completing the action a CTA invites him to download the Drinkinspiration app (on the left). By dragging the absolut on the glass, a rainbow liquid will appear on the glass for the Gay Pride Special Edition Bottle (on the right).

FEATURED

'DiceLand'

A scrolling story to create immersive content experience

Client: Bwin, London. Art Direction and Design

Bwin an international betting company briefed me to realize the January background for the UK website. The concept I proposed aimed to enhance user engagement by using a parallax ... consistency integrating their new visual identity with

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Concept and design for interactive ad 'A Small Family Business' The National Theatre.

Concept and design interactive ad for

The Co-operative Food. Interactive Ad

With a target audience of 24-34ys young people, The co-operative food aimed to engage young customers linking the brand with their social habits. 'What are you going to do this Saturday?' offers the opportunity to chose a social activity based on personal interests discovering how the brand can help and facilitate your social life.

Every situation is related to a specific recipe that you can prepare with your friends / partner.

The final CTA links to the products in offer in store necessary to complete the recipe.

Facebook Post for Ecuador Bike Renting

6th of 8 posts about a motorbike 8-day-journey across Ecuador.

Concept and Design

Social Media Post for Butter Believe it

Concept and Design

social Media post for Cause2Create Festival, Hackney

Concept and Illustration

3 - 7

Client: Brent Council, London. Concept and Design

Few selected pages from an informative brouchure for the Brent Council.

Facebook and Linkedin Advertising for CMME. Concept and Design

Concept and design for newspaper ad

Concept and illustration for social media asset

Concept and illustration for social media asset

'Love'

The pleasure to celebrate with the loved ones

Client: Ohsomm. Art Direction and Illustration

Ohsomm, an online wine retailer London-based, briefed me on the Gay Pride Special Edition Label with the purpose to promote pride, love, tolerance and peace in the UK on behalf of the LBGTQ community and people in general.

The broad brand colour palette due to the variety of wines has been here used in full as an Ohsomm version of the Gay Pride Flag, and recalling both the shape of the rainbow and the glass at the same time. The dynamic movement of the poured wine is represented by the smooth wine letters that shape the word 'Love'.

The composition aim to be dynamic and playful recalling the pleasure of celebrating with the loved ones.

Digital Banner for Bwin, Partypoker, Partycasino. Concept and Design