ADVERTISING & BRANDING

ABSOLUT DRINKINSPIRATION

Brief: Interactive advertising to promote Drinkspiration web app

Concept: To invite the user to interact mixing fruits and absolut discovering the right combination for each cocktail.

Showing a sophisticated environment  coherent with the social imagery of cocktails and with the style of the app.

ABSOLUT COLORS

Brief: Interactive advertising for Rainbow Special Edition bottle (Gay Pride)

Concept: The ice cubes shake and an ice arrow invites you to pour the Absolut  to celebrate by dragging the bottle on the glass.

 

 

CONCEPT DIGITAL AD

 

 

 

 

Conceptual and Integrated Creative, 50% of the time elaborating creative concepts and the other 50% executing them across all various possible medium. Naturally curious, passionate and enthusiastic, constantly looking for the next challenge and for having a chance to imagine, create, innovate.

I like to tell visual stories able to entertain and emotionally connect people, and I am always looking for mastering new, engaging ways to do it.

 

MULTI-BRAND MAILER

Brief: To Conceptualize and realize a mailer for the 3 brands: Bwin, Partypoker and Partycasino.

Concept: to create an image showing integrated elements of the 3 brands and at the same time conveying the idea of victory.

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PRINTED BROCHURE

Excerpt from a brochure realized for the Brent Council regarding the activities of the Organization.

 

PARALLAX BACKGROUND

Brief: To realize a generic wallpaper for Party Casino web page to use during the month of January.

Concept: To obtain more user engagement proposing a parallax scrolling background as a way for quickly capturing visitors’ attention. Parallax scrolling is very effective in guided storytelling. For example, to help sell products or services by delighting and guiding users through a scrolling story or guide , thus improving a Web site’s user experience and being an opportunity for brands and marketers to create immersive content experiences.

The proposed background is composed by two pictures fading one in the other, that represent a DiceLand, an amusement City on the top of a die (logo of the brand).

Scrolling down, all the lights of the city switch on, creating a small story (a before and an after) that guides the user experience.

 

BRANDING

THE COOPERATIVE FOOD

Brief:to create connection between the brand and relevant social habits for a target of age 25-35 ys

Concept: To present 4 typical situations for that range related to free time (e.g. couple: romantic dinner, BBQ with friends etc.), inviting the user to choose one of these. Every situation  is linked with a recipe (e.g. romantic dinner with Strawberry dipped in Chocolate) and with the offers available in store for products necessary for the recipe. The aim is to involve the user with a choice  related to a personal preference related with his/her social environment increasing the traffic to the website (both offer page and recipe book).

 

BRANDING MOODBOARD

- In response to the creative brief to identify new branding solutions for Party Casino I have produced mood boards on which I have explored:

- Visual identity, brand and design elements of competitors, but also of other entertainment industries, such as video-gaming, to preserve a fresh approach and an engaging user experience

- Possible Design solutions and web design trends (such as interactive elements).

- Competitors’ contents and assets.

- Implementing the results of this visual research on the contents and style of promotions and asset for the website for the Party Casino brand.

XMAS WALLPAPER

Brief: To realize a Christmas-related wallpaper.

Concept: To engage the user with a gaming related theme, presenting in place

of the traditional sledge, transports related with gaming environment (e.g. a dice gift is brought by an UFO, since one of the slot machine game represents Aliens as Characters), creating a story which reflects a gaming environment.

CONCEPT DIGITAL AD

CONCEPT DIGITAL AD

A SPRINKLE OF IMAGINATION

Brief: "The big idea: A sprinkle of imagination". The current idea for the creative will be to have things  built out of everyday objects. There is being also likely to be a 'Sunday Funday' message. Platform: mobile. Target audience: 30 + mums

Concept: To propose an interaction where daily objects become 'alive' and turn creatively into something else like in a child game. to use objects related to free time and holiday ('sunday funday') as shovel and bucket and at the same time reassuring and related to daily home environment (e.g. pillow, buttons). to suggest the power of the imagination and its importance in the childhood.

Idea 1: A shacking clock is comprised of 3 parts: you can move this 3 in different positions up to obtain a fab ice cream. the roman numbers will become the sparkles and the hands the stick.

 

Idea 2: Various daily objects are shacking, in tapping one of them, they move up to form a fab shape object: the coloured buttons are the sprinkles, the pillow the vanilla and a red bucket the strawberry  part, while a shovel the stick.

PRINT AD

PRINT AD

RED BULL

Brief: To produce an Interactive Advertising coherent with the cartoon-style illustrations and games presented on Redbull's website. It needs to show 4 different kind of people/situations: a student, an athlete, someone in a car, a business woman/man. Keywords: playful, cartoon style, easy to understand, funny

Concept 1:

There are 4 people: a student, an athlete, someone in a car, a business man/woman. they look stressed and with eye bags. Below there are 4 objects: books with a Redbull on the top, a car with a big Redbull on the top, a briefcase where you can see a Redbull inside, a sports bag with inside a Redbull. In finding the right combination between people and  objects , characters  (like in the tv ads) turn into incredible strong people with wings (so the athlete with big muscles and so on).

 

Concept 2:

There is a big Red bull tunnel can, and 4 people waiting in a cue , they look stressed and sad, but if you drag them into the tunnel, you can hear a yell of joy and they will fly away happy.

NEWSPAPER PRINT AD

Illustrated A4 print advertising for international mobile service provider

NEWSLETTER

Concept and realization of images for newletter for Partycasino.

POSTER PRINT AD

Poster print advertising

for Music Festival

 

GO MOBILE PROMO

Brief: To create an online promotion with the aim to promote with a bonus the use of the mobile App.

Concept: A gift becomes a download arrow on the mobile screen.

 

 

 

CONCEPT DIGITAL AD

CONCEPT DIGITAL AD

CONCEPT DIGITAL AD

PRINT AD

CONCEPT DIGITAL AD

CONCEPT DIGITAL AD

CONCEPT DIGITAL AD

GATWICK. ARRIVE HUNGRY

Brief: To invite  travellers to come earlier to the airport trying the huge variety of restaurants and shops.

Concept: (previous Gatwick campaign: a big screen in the airport shows a message: 'Try to ignore that croissant' on a pink background on the top of a little bakery). An interactive version of the same concept  invites the user to tap the screen   and - when the level of attention is maximum because in tapping the user expects that something happens-  a croissant grows bigger and bigger.

 

 

GATWICK. ARRIVE HUNGRY (2)

A funny version inform you about the consequences of travelling without having a proper meal.

 

CONCEPT DIGITAL AD

A SMALL FAMILY BUSINESS

Brief: To create a rich media banner with video included for 'A Small Family Business'.

Concept: The comedy is based on illegal ways to earn money so the banner presents a banknote rain which suggests money made in easy way. In the background the blue curtain evokes the stage of the National Theatre. The easy composition works at different format and size being cross-device suitable, and focuses the attention in the money - subject of the comedy - as well as in the main character. The contrast between the yellow  and the blue makes the call to the action really understandable and readable at different sizes and formats. The idea of grabbing banknotes is engaging and introduces the user to the comedy theme and trailer in natural and immediate way.

Interaction: in tapping the banknotes the trailer starts. a button for buying tickets will appear when it finishes.

BRANDING

HERO MOODBOARD

Brief: To elaborate a logo

or Creative Typography to be used for fast Poker tournament.

It has to contain the word ‘Hero’ and the tagline ‘Sit&Go’.

Concept: A text made of light - like the Sun, ancient representation of the Hero - shows the text Hero. The bar of 'H' has the shape of a comet, referring to the speed of the fast tournament  'Sit & Go', faster than traditional poker ones.

MEMBERSHIP CARD

Brief: To elaborate a membership card for PartyPoker brand to use in real Casino.

Concept: A dynamic card deck emphasize the brand logo.

CONCEPT DIGITAL AD

BRANDING

CONCEPT DIGITAL AD

THANKSGIVING BANNER

Brief: To Conceptualize a Thanksgiving banner.

Concept: to adapt the contents of a traditional Thanksgiving cards (Autumn theme) to the Party Poker brand, using brand colours and style elements (related to speed) and contents (chips).

 

CONCEPT DIGITAL AD

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BASF

Brief: to promote basf chemistry forum.

Tagline: Chemistry connects

Concepts: The heart - symbol of union and connection - is used from the Company to connect different kind of pictures in the homepage banners. Two situations related to Energy and Transport show as Chemistry can connect people each others and people with their passions, like travelling or music. Right side and left side are visually connected, yet it is possible to see that they are separated pictures.

CONCEPT DIGITAL AD