The construction of personal stories responds to the fundamental people’s life-long task to give meaning to their lives.
The most fundamental brands’ task today is offering meaning, culture and values developing a narrative able to position themselves as meaningful for customers.
The pleasure to celebrate with the loved ones
Client: Ohsomm. Art Direction and Illustration
Ohsomm, an online wine retailer London-based, briefed me on the Gay Pride Special Edition Label with the purpose to promote pride, love, tolerance and peace in the UK on behalf of the LBGTQ community and people in general.
The broad brand colour palette due to the variety of wines has been here used in full as an Ohsomm version of the Gay Pride Flag, and recalling both the shape of the rainbow and the glass at the same time. The dynamic movement of the poured wine is represented by the smooth wine letters that shape the word 'Love'.
The composition aim to be dynamic and playful recalling the pleasure of celebrating with the loved ones.
Client: OHSOMM, London. Art Direction and Illustration
Special Edition Wedding Label for Ohsomm
Client: Bwin. Membership Card. Concept and design.
A dynamic card deck emphasize the brand logo.
Client: Bwin, London. Digital Rebranding Proposal Moodboard
- In response to the creative brief to identify new branding solutions for Party Casino I have produced mood boards on which I have explored:
- Visual identity, brand and design elements of competitors, but also of other entertainment industries, such as video-gaming, to preserve a fresh approach and an engaging user experience
- Possible Design solutions and web design trends (such as interactive elements).
- Competitors’ contents and assets.
- Implementing the results of this visual research on the contents and style of promotions and asset for the website for the Party Casino brand.
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